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September 13, 2006
Going Loco for Logos
An effective logo can help your business create a unique identity. But the decision whether to have one or not, shouldn't be made by your advertising media rep. It stems from a different need.
Logo Design: Your First Step Towards Business Success
The author successfully explains the importance of having a professional logo design for success of any business. While most businessmen would spend a lot on other accounts, they are often thrifty while getting a logo, but isn't it important to invest in a proper logo that will be the face of your company to the world?
How Do You Define a Good Logo Design?
The article explains the characteristics of a good logo design and the factors to consider while deciding on your logo design. It also gives a guideline to select a proper logo designing firm and what should be their method of work.
Why Small Businesses Need Both a Logo and an Identity System
By Erin Ferree
Experts urge small business owners to brand their business - to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here's a list of some of the benefits to having a professionally designed logo and marketing package.
9 Keys to an Effective Logo
By Erin Ferree
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity - which means more business for you!
Logo Design: Create a Sizzling Brand for your Business
By Martha Carnahan
Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it's certainly not something to ignore (ahem, I know you wouldn't dare do that!). Even if you are all set with your logo, you may still want to tighten up the way you use it. Learn how.
Types of Logos
By Erin Ferree
What type of logo should you use for your company identity? Here are descriptions of the three types of logos you can choose from, and reasons why you might choose one over the other.
No Logo? Launching a Business Without a Logo Can Sabotage You
By Erin Ferree
Designing your own marketing materials when you launch your business, instead of having them professionally created, will make getting initial clients more difficult, and may result in a business that will not succeed. Here are several reasons why this is not the best idea.
Logo Files: Versions of Your Logo That You Should Own
By Erin Ferree
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers). There are two major categories that I will cover in this article -- color variations and file-type variations.
Getting Back to Basics: Creating
a Logo from Start to Finish
By Bernard Peh
The article is an outline of the design process I now take whenever I am creating
a logo for a client. I hope it will inspire some of you to take pencil
in hand prior to sitting down in front of the computer.
What Do You Need to Know Before
You Design Your Own Logo?
By Karen Saunders
What elements make a successful logo? Here are 10 logo design tips that professionals
use.
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